Volvo’s all-electric flagship SUV, the EX90, has officially been named a finalist in the 2025 World Luxury Car of the Year awards—an international accolade that honours the best in premium motoring. As Volvo continues to pivot towards a fully electric future, this nomination underscores its commitment to redefining luxury through sustainability, safety and Scandinavian design.
Unveiled in late 2022, the EX90 represents the next generation of fully electric vehicles from the Swedish marque. It’s more than just a luxurious people-mover—it’s a rolling showcase of the brand’s most advanced technology, safety systems, and design philosophy to date.
For South African off-roaders and adventurers seeking high-end family transport that’s both future-forward and environmentally conscious, the EX90’s recognition on the world stage is significant. It signals a clear shift in the luxury SUV segment towards refined electric performance—without compromising on the kind of rugged sophistication expected from a Volvo.
Sculpted for Sustainability and Safety
Built on Volvo’s new EV-dedicated SPA2 platform, the seven-seater EX90 carries all the familiar hallmarks of the brand: clean lines, understated elegance, and a resolute focus on occupant safety. It’s aerodynamically refined, with a drag coefficient of 0.29, helping it glide more efficiently across long distances.
Inside, the cabin tells a story of sustainable luxury. Volvo has replaced traditional leather with Nordico—a soft-touch textile made from recycled PET bottles and forest-based bio-materials sourced from Sweden and Finland. This not only reduces the carbon footprint by around 70% compared to leather but also contributes to a warm, minimalist interior inspired by Scandinavian living spaces.
Powering the EX90 is a substantial 111 kWh battery paired with dual-motor all-wheel-drive. It delivers between 300 kW (408 PS) and 380 kW (517 PS), depending on the variant, with a peak torque output of 910 Nm. With an estimated driving range of up to 600 km, the EX90 suits long-distance touring and family escapes just as comfortably as urban commutes. Under optimal charging conditions, it can also regain 80% battery capacity in just 30 minutes using a fast-charger.
Leading the Way in Autonomous Safety
What sets the EX90 apart from other luxury SUVs is Volvo’s uncompromising approach to safety. The SUV is equipped with the latest generation driver-assist technology, including standard-fitment Lidar (Light Detection and Ranging) sensors developed by Luminar. These sensors detect pedestrians, cyclists and other obstacles up to 250 metres ahead—even in low-light conditions. The EX90 also features an internal driver monitoring system, eight cameras, five radars and 16 ultrasonic sensors, all working in concert to enable Level 3 autonomous driving capability in supported markets.
Felipe Yagi, Head of Marketing and Communications at Volvo Car South Africa, emphasised the importance of this recognition. “Being named a finalist for the 2025 World Luxury Car of the Year demonstrates the EX90’s status as a true game-changer in the electric luxury space,” he said. “We believe South African customers are ready for a new kind of luxury—one that places equal value on sustainability, performance and cutting-edge safety.”
Designed for Global Appeal, Made for Local Roads
As part of the World Car Awards programme, the Luxury Car of the Year category assesses vehicles on innovation, comfort, design, performance, and environmental impact. The EX90’s strong showing reflects Volvo’s ability to deliver on all fronts, especially as the world pivots more decisively toward electric mobility.
Volvo Cars South Africa has confirmed that the EX90 will arrive locally, although no exact launch date has been provided. Interested buyers can explore the model and register for updates via www.volvocars.com/za.
With its award-winning credentials, Scandinavian-inspired design, and advanced electric performance, the Volvo EX90 is poised to become a compelling new choice for South African luxury SUV enthusiasts—especially those with a conscience for clean mobility and a taste for quiet power.
Stay tuned to SA4x4 for updates on availability and first-drive impressions once the EX90 hits local roads.
Have your say: What do you think of Volvo’s all-electric approach to luxury SUV design? Is the EX90 a game-changer for South Africa’s premium EV market? Share your thoughts in the comments below—and don’t forget to pass this article on to fellow 4×4 enthusiasts and future-forward travellers.
